KindList is the baby registry that puts mum's recovery on the list too.
Reach expecting and new mums when they're actively planning for life after birth.
We connect mums with trusted brands and services that support their recovery, nourishment and life after birth — then make it easier for friends and family to show up in ways that are genuinely helpful.
For our partners, that means being discovered at a moment of real intent: when a mum is thinking about the support she'll need, planning for her fourth trimester and deciding what she wants her village to help with.
We're UK-first and building a carefully selected network of partners who genuinely make pregnancy, postpartum and early motherhood better.
Why partner with KindList?
Reach expecting and new mums actively looking for support
Become part of a registry that goes beyond traditional baby products
Help mums discover support they may not have known to ask for
Offer exclusive benefits to the KindList community
Be featured through KindList content and partner launches
Reach friends and family who are looking for meaningful ways to support the new parents in their lives
If your brand belongs on a new mum's support list, we'd love to hear from you.