The baby registry for life after birth

The baby registry for life after birth.

KindList is the UK-friendly baby registry alternative — beyond Amazon, John Lewis and myCrib. Ask for meals, postnatal recovery, a cleaner and real help, and let friends show up for you.

A friend at the door handing a Cook freezer meal to a UK new parent holding a swaddled newborn
The problem

Most baby registries focus on the baby. New parents need support too.

Amazon, John Lewis, myCrib are great for the gear - prams, Moses baskets, sleepsuits, nappies. They're not built for the bit that comes after: a body recovering from birth, a kitchen with nothing in it, a midwife visit at 2pm, a newborn cluster-feeding through the night.

Friends and family genuinely want to help — but "let me know if you need anything" rarely turns into a meal arriving on a Tuesday. KindList closes that gap.

The shift

What belongs on a modern baby registry?

A baby registry alternative is a simple way to share the real-life support that would help in the first weeks at home — the things an Amazon or John Lewis baby list was never built to carry. Real support could look like:

  • A week of Cook or Gousto meals
  • A cleaner for 4 weeks
  • Postpartum massage
  • A postnatal doula visit
  • Pelvic-floor PT
  • A lactation consultant
  • Dog walks while we adjust
  • Nappies & formula fund

In practice

What a UK KindList looks like

Example UK KindList showing wishes like meals for 4 weeks, a cleaner, a Deliveroo fund and a nappies and formula fund
A real example — see the full page.
🍲

Meals for 4 weeks

Home-cooked, Cook freezer meals, or a Gousto credit. Specific beats generic.

🧹

Cleaner for the first month

An hour a week so the house feels manageable while we recover.

💆

Postpartum recovery care

A postnatal doula visit, pelvic-floor PT, or a healing massage.

💆

Postpartum massage

For the wobbliest days when nobody is cooking.

👶

Nappies & formula

The unglamorous essentials that quietly add up.

😴

Night-nanny support

A few hours of sleep can change everything.

How it works

How a UK KindList comes together

  1. Step 1

    Add what would actually help

    Meals, a cleaner, postnatal recovery, dog walks — whatever would make those first weeks easier.

  2. Step 2

    Friends choose how they show up

    They can chip in via bank transfer, giftcard or take something on in person — like bringing dinner.

  3. Step 3

    Use support when you need it most

    Money goes directly to you, so you can spend it on meals, recovery, childcare, or whatever support makes the biggest difference.

Why UK parents use it

Why UK parents use KindList alongside their John Lewis baby list

  • The other half of your baby registry

    Amazon and John Lewis handle the pram. KindList handles the support.

  • Built for the fourth trimester

    Meals, recovery, sleep — the things parents say they actually needed.

  • Less guessing for friends

    Family and friends know exactly what would make a real difference.

  • Pay how you already pay

    UK bank transfer, PayPal.me, Monzo.me, Revolut. Money goes directly to you.

Common questions from UK parents

What's a good baby registry alternative in the UK?

KindList is a UK-friendly baby registry alternative built around postpartum support rather than products. Instead of a list of prams and nappies on Amazon, John Lewis or My1stYears, you share a list of the real-life help you'd love — meals, a cleaner, postnatal recovery, a night-nanny fund — and friends and family contribute directly to you.

How is KindList different from a John Lewis or Amazon baby list?

John Lewis, Amazon and My1stYears are optimised for buying gear. KindList is optimised for support — meals, postnatal recovery, sleep, help around the house. Most UK parents now run both: gear on one list, support on KindList.

How do friends pay me in the UK?

You add your own payment details — UK bank transfer, PayPal.me, Monzo.me, Revolut — and friends send contributions directly to you. KindList never holds or touches the money, and there are no platform fees.

Is KindList free for UK parents?

Yes. KindList is free for parents and free for friends. No subscription, no platform fees, no cut taken from contributions.

What kinds of UK-friendly wishes work well?

Anything specific: 'a week of Cook or Gousto meals', 'a Deliveroo fund for week three', 'a cleaner for the first month', 'an NHS-recommended postnatal doula visit', 'a pram-walk buddy on Tuesdays', 'a nappies-and-formula fund', 'an hour with a lactation consultant'.

Can I link my John Lewis or Amazon baby list?

Yes. You can add a link from your KindList to your existing gear registry, so friends and family see everything — gear and support — in one place.

When should I share my KindList in the UK?

Most UK parents share theirs around the same time they'd share an Amazon or John Lewis baby list — from around 28 weeks. That gives friends time to line up meals and support for those first weeks home from the hospital or birth centre.

Keep reading

More on what actually helps in those first few weeks — and how friends and family can show up in meaningful ways.

The other half of your baby registry.

Start your KindList before baby arrives.

Start your KindList